Decell Technologies Names Avi Peri CEO

TEL AVIV, January 1st, 2007 - Decell Technologies, the global leader in the provision of accurate real-time traffic information, today announced the appointment of Avi Peri as chief executive officer.

Mr. Peri has over 35 years experience in the Israeli and American high-tech communities. In his latest position, he served as President & CEO of Inventech, a TASE publicly traded VC investment company. In 1998 Mr. Peri co-founded and was the Managing Director of GPS Tech Venture, an Israeli consulting company which represents investors and manages investments in Israeli-related technology companies. The company focuses on identifying investment opportunities in order to generate high returns for its investors.

Before founding GPS Tech Ventures, Mr. Peri was Vice President of Elron Electronic Industries, a large multi-national high-tech holding company based in Israel. During these 7 years Mr. Peri was involved in all investment decisions and investment management activities of the firm. Some of his specific contributions led to highly successful investments by Elron, such as NetManage Inc. Before joining Elron, Mr. Peri served as CEO for a number of high-tech companies, and still earlier, as a Colonel in the Israeli Defense Forces, he was in charge of all computer centers and software development activities in the IDF.

“This is the time when real-time accurate traffic information is rapidly gaining a lot of interest from various players in the navigation space. The rapidly growing penetration of navigation services and the increasing demand from customers to be automatically informed about the traffic situation that they are about to encounter is rapidly pushing service providers to find cost-effective ways to include accurate traffic information in their services. Decell is extremely well positioned in this field and is leading the pack in this space. I am extremely happy to see Decell enjoying this tremendous momentum,” said Peri.

About Decell
Decell Inc. is a privately owned company founded in 2000 and registered in Delaware, USA. With a fully owned Israeli subsidiary, Decell Technologies Ltd., Decell leverages its unique technology to provide reliable and qualitative information on traffic status, while minimizing costs. Decell's advanced Autoroute 1 offers the transportation, mobile, and media markets real time accurate traffic information. Our unique patented technology and advanced architecture means that Autoroute 1 provides state of the art tools for improving the efficiency of a road network at every level.

For more information, visit: www.decell.com

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Decell and Autoroute-1 are trademarks of Decell, Inc.

All other brand or product names are trademarks or registered trademarks of their respective holders.

Editorial Contact
Yarom Arad
Tel:+972-3-6447795
yarom@decell.com