Decell Technologies and CE-Traffic Announce the Launch of Swift-i traffic®

in Poland

TEL AVIV, April 1st, 2010 - Decell Technologies, a global leader in the provision of real-time road traffic information, is proud to announce together with CE-Traffic that swift-i traffic® is now commercially available in Poland.

Decell and CE-Traffic have been cooperating in the area of central Europe since June 2009. The provision of real-time traffic information in Poland is the first launch of a joined commercial service. Swift-i traffic® is now the most accurate and comprehensive road traffic information available in Poland, offering coverage of the entire road network in real-time.

In the preparation of this service, a designated TMC location table has been particularly created and certified by CE-Traffic. The table covers all inter-city roads and major inner city roads in Poland, such as Warsaw, Lodz, Krakow, Katowice, Wroclaw, Poznan, Gdynia, Gdansk, Torun Rzeszow and more. Using the TMC table, real-time traffic information will now be provided for a total of 49,987 kilometers of roads.

"The availability of premium traffic information in a significant country such as Poland is a major upgrade for all traffic related services," said Jonathan Silverberg, CEO of Decell. "We are excited to see such an important outcome from our cooperation with CE-Traffic and expecting it to be the first of many," Mr. Silverberg added.

About Decell
Decell Inc. is a privately owned company founded in 2000 and registered in Delaware, USA. With a fully owned Israeli subsidiary, Decell Technologies Ltd., Decell leverages its unique technology to provide reliable and qualitative information on traffic status. Decell's advanced swift-i traffic® service offers the navigation, transportation, mobile, and media markets real time accurate traffic information. Our unique patented technology and advanced architecture means that swift-i traffic® provides state of the art tools for improving the efficiency of a road network at every level.

For more information, visit: www.decell.com

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Decell, Autoroute-1 and Swift-i® are trademarks of Decell, Inc.

All other brand or product names are trademarks or registered trademarks of their respective holders.

Editorial Contact
Dafna Kremer
Tel:+972-3-6447795
dafna.kremer@decell.com