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Decell Technologies Ltd. to Provide Real-Time Traffic Information For Ring SOS
TEL AVIV, June 14th, 2007 - Decell Technologies, the global leader in the provision of accurate real-time traffic information, today announced a new cooperation with Ring S.O.S. whereby Decell will provide Ring S.O.S. with real-time traffic information.

Ring S.O.S. has recently started providing vehicle-emergency and other traffic related services in Israel. The main Ring S.O.S. service is an advanced system that is connected to several electronic sub-systems inside the passenger car. Its sensors automatically detect any vehicle impact or crash and initiate a call to the company’s control center that is manned around the clock. The control center instantly receives information on the exact location of the vehicle and the severity of the incident and consequently can direct emergency services to the location.

The Ring S.O.S. system includes also other traffic and location related services like calculation and direction to the desired destination through the fastest (rather shortest) route available. This feature is based on real-time information that is constantly received from Decell on the current status of traffic on all roads in Israel.

“We are seeing more and more applications that rely on our accurate real-time traffic information,” said Jonathan Silverberg, President & COO of Decell. “People find real value in being able to know the exact traffic situation as they can plan their routing decisions much more efficiently. The number of future applications incorporating our traffic information is virtually limitless,” he added.

About Decell
Decell Inc. is a privately owned company founded in 2000 and registered in Delaware, USA. With a fully owned Israeli subsidiary, Decell Technologies Ltd., Decell leverages its unique technology to provide reliable and qualitative information on traffic status, while minimizing costs. Decell's advanced Autoroute 1 offers the transportation, mobile, and media markets real time accurate traffic information. Our unique patented technology and advanced architecture means that Autoroute 1 provides state of the art tools for improving the efficiency of a road network at every level.

For more information, visit: www.decell.com


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Decell and Autoroute-1 are trademarks of Decell, Inc. All other brand or product names are trademarks or registered trademarks of their respective holders.

Editorial Contact
Yarom Arad
Tel:+972-3-6447795
yarom@decell.com