Decell Technologies Invited and Participated in Axel Springer Media Innovation Day

TEL AVIV, June 16th, 2008 - Decell Technologies, a global leader in the provision of accurate real-time road traffic information based on cellular event data, was chosen as one of 15 Israeli technology companies to participate in Axel Springer Media Innovation Day in Berlin.

During the Innovation day Decell exhibited its patented technology: turning real-time road traffic information into valuable media content that can be provided to the public via Internet, TV, and Radio. The first part of the Innovation day included on-stage discussions and presentations of the activities of various companies in front of the Axel Springer top management as well as representatives from other media companies, investors, and the EU. The second part of the day was dedicated to individual meetings between the companies and guests.

Axel Springer is a German media giant, holding Germany’s largest newspaper and third largest magazine publisher as well as one of the leading European media enterprises. Axel Springer creates and distributes information and entertainment through newspapers, magazines and digital media services. With over 170 newspapers and magazines, more than 50 online offerings for various different interest groups and information needs, as well as its holdings in television and radio stations, Axel Springer is active in a total of 33 countries.

The Innovation Day at Axel Springer was initiated by the EU-Israel Business Dialogue co-headed by both Dr. Mathias Döpfner, Chairman and CEO of Axel Springer AG, and Dr. Yossi Vardi, one of Israel's most respected serial entrepreneurs.

"We are extremely proud to have been selected by Axel Springer to present at their Innovation Day,” said Mr. Avi Peri, Decell’s CEO. “The media’s interest in Decell is a further indication that the importance of real time road traffic information is growing rapidly and is seen as valuable content to customers."

About Decell
Decell Inc. is a privately owned company founded in 2000 and registered in Delaware, USA. With a fully owned Israeli subsidiary, Decell Technologies Ltd., Decell leverages its unique technology to provide reliable and qualitative information on traffic status, while minimizing costs. Decell's advanced Autoroute 1 offers the transportation, mobile, and media markets real time accurate traffic information. Our unique patented technology and advanced architecture means that Autoroute 1 provides state of the art tools for improving the efficiency of a road network at every level.

For more information, visit: www.decell.com

  #     #     #  

Decell and Autoroute-1 are trademarks of Decell, Inc.

All other brand or product names are trademarks or registered trademarks of their respective holders.

Editorial Contact
Yarom Arad
Tel:+972-3-6447795
yarom@decell.com