First NavN'Go RDS-TMC Service launched in Israel Delivering Decell's

Swift-i traffic®

TEL AVIV, February 1st, 2011 - Decell Technologies, a global leader in the provision of real-time road traffic information, is proud to announce the provision of swift-i traffic® to GPS & More's advanced navigation products in Israel, the "iGO primo" and "iGO 8".

iGO My way™ is NavNGo's (NNG) worldwide leading navigation software installed in millions of navigation devices in 100 countries and in 45 different languages. NNG has formed partnerships with more than 140 hardware manufacturers worldwide to provide with their reliable navigation solutions. This is NNG's first introduction of an RDS-TMC service in Israel.

The incorporation of swift-i traffic® into the iGO navigation software follows the recent launch of Decell's RDS-TMC service. In this cooperation, Decell delivers nationwide real-time traffic updates into TMC-equipped iGO devices. As a result, the iGO software constantly calculates its routing based on the actual condition on the roads, providing its users with the fastest path to their destination. Users will also be able to view information about the events on the roads causing traffic congestions, such as: accidents, roadwork, traffic light failures, and more.

"We are very proud that iGo powered PNDs will be the first to enjoy Decell's premium traffic information over RDS," said Jonathan Silverberg, CEO of Decell. "The integration of swift-i traffic® with iGO's leading software significantly upgrades the navigation service for many Israeli drivers," Mr. Silverberg added.

About Decell
Decell Inc. is a privately owned company founded in 2000 and registered in Delaware, USA. With a fully owned Israeli subsidiary, Decell Technologies Ltd., Decell leverages its unique technology to provide reliable and qualitative information on traffic status. Decell's advanced swift-i traffic® service offers the navigation, transportation, mobile, and media markets real time accurate traffic information. Our unique patented technology and advanced architecture means that swift-i traffic® provides state of the art tools for improving the efficiency of a road network at every level.

For more information, visit: www.decell.com

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Decell, Autoroute-1 and Swift-i® are trademarks of Decell, Inc.

All other brand or product names are trademarks or registered trademarks of their respective holders.

Editorial Contact
Dafna Kremer
Tel:+972-3-6447795
dafna.kremer@decell.com