Google’s mission is "To organize the world’s information and make it universally accessible and useful". This idea is expressed in all variety of services provided by the company, for people as well as businesses. Google's perception of a "perfect search engine", their first product, was described in early days by their current CEO as "understands exactly what you mean and gives you back exactly what you want". Today Google's services and products vary from web tools through mobile, media, home & office, social, specialized search and code.


Google's mapping activity began when it acquired a digital mapping company in 2004 and launched Google Maps and Google Earth in 2005. Today Google's maps also feature live traffic, transit directions and street level imagery, while Google's Earth allows exploring the ocean and the moon.


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